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Page 2 of 2 Search Engine OptimizationTop Web Designer's proven search engine optimization strategy is designed to increase the overall traffic to your website. our method and process involves important factors to help to make sure that your web site will not be lost in the cyber jungle. Identification Of Keywords & Key PhrasesKeyword and key phrase research to identify terms that have the most relevant traffic patterns based on the content of your web pages and your target audiences. Identifying the key phrases used by target audiences is critical to any search engine optimization campaign. We use a combination of Urchin Stats traffic analysis and user interviews. Creation of META TagsCreation of META Tags title, description and header tags using selected keywords and phrases. Title tags, h1 tags, and content are what the search engine spiders use to evaluate the relevancy of pages. The primary mechanism for obtaining high rankings is developing relevant content (body text). Such content must be presented to search engines using the proper page titles, tags and opening phrases. We will provide tags and titles and suggest phrases to use in opening content. Content Creation / RecommendationsTop Web Designer may recommend changes or additions to existing or proposed content. We may also suggest additional content be developed to make the site more attractive to search engine spiders and human searchers. Link SolicitationLink solicitation from relevant websites, directories and resource sections. Page rank algorithms often analyze inbound links to decide on the importance of a particular web page. One of the primary ranking factors used by search engines is an analysis of sites that are linked to the page in question. Similar to a citation analysis, this method measures certain links as authoritative and gives a relevancy score to a page based on that. Top Web Designer will investigate websites that link to related sites, or because of a strong content match, should link to this type of material. We will solicit links from such sites, providing back-links where appropriate. |
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